100&NOMORE on Sense: Craft Gin, Brand Building & the Story Behind the Founder
- ricardobargunog
- Feb 15
- 2 min read
Updated: Mar 29
At 100&NOMORE, we believe that every bottle tells a story—but more importantly, every brand is built on a vision.
That’s why we’re excited to share that Ricardo Barguñó, founder of 100&NOMORE, has been featured in a conversation with Sense, a platform dedicated to discovering and supporting emerging brands.
👉 Watch the full episode here:
What is Sense? A platform for emerging and local brands
Sense is a digital platform that helps users discover, save, and shop emerging and local brands in one place. It connects online and offline retail, allowing consumers to explore products, organize their favorites, and purchase them when ready.
With thousands of brands across categories—from fashion and design to lifestyle and craft products—Sense is becoming a key ecosystem for independent brands looking to grow and gain visibility.
For brands like 100&NOMORE, this kind of platform reflects a broader shift: consumers are increasingly looking for authentic products with a story behind them, rather than mass-produced alternatives.
From consultant to craft gin founder: the 100&NOMORE story
In this conversation, Ricardo Barguñó shares the journey behind 100&NOMORE—an artisanal craft gin distilled in Barcelona, produced in limited batches of just 100 bottles.
The episode explores:
how to build a premium craft gin brand from scratch
the transition from consulting to entrepreneurship
the importance of storytelling in spirits branding
how design and product elevate brand perception
and how to stand out in a competitive gin market
This is not just a story about gin—it’s about building a brand with purpose and differentiation.
Craft gin, design, and differentiation in a crowded market
The global gin category is more competitive than ever. What makes a brand stand out is not just the liquid, but the combination of product, design, narrative, and positioning.
100&NOMORE was created with this in mind:
small-batch production (only 100 bottles per edition)
strong design identity inspired by perfumery and storytelling
collaborations with bartenders and venues
and a focus on premium hospitality and cocktail bars
This approach aligns closely with platforms like Sense, where curated, design-driven, and story-led brands are gaining traction.
Why emerging brands matter today
Platforms like Sense highlight a fundamental shift in consumer behavior:
People are no longer just buying products—they are buying stories, craftsmanship, and identity.
For emerging brands, this creates an opportunity to compete not on scale, but on authenticity, creativity, and connection.
For 100&NOMORE, being part of this conversation reinforces our commitment to building something that goes beyond the bottle.
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