100&NOMORE on Behind the Shake: conversations beyond the cocktail

At 100&NOMORE, we’ve always believed that behind every bottle there’s a story. And behind every bartender, every project, every decision… there’s so much more than what you see at the bar.

That’s why we’re especially excited to share that Ricardo Barguñó, founder of 100&NOMORE, has been featured in the first episode of Behind the Shake, a new podcast by our friends at Love & Shake.

Behind the Shake - Episode 1 with Ricardo Barguñó

What is Love & Shake?

Love & Shake is a Barcelona-based community dedicated to elevating cocktail culture from within: connecting bartenders, creating experiences, and giving visibility to everything that happens beyond the bar.

Their focus goes beyond the product—it’s about the people. And that’s exactly what makes them special.

A podcast about what you don’t see

Behind the Shake is built on a simple idea: to tell the stories that usually remain untold in the world of cocktails.

Honest conversations about journeys, mistakes, decisions, the industry, and everything that happens “behind the shake.”

In this first episode, Ricardo shares the origins of 100&NOMORE, his transition from consulting to entrepreneurship, and the vision behind an artisanal gin that stands for exclusivity, design, and collaboration within the industry.

More than just a gin

This conversation reflects something that sits at the very core of 100&NOMORE:we are not just a gin brand—we are a way of understanding cocktail culture.

A more human, more collaborative, and more connected way to engage with those on the other side of the bar.

If you’re part of the industry—or simply passionate about it—this is one of those conversations worth listening to.

See you behind the shake.