100&NOMORE on RAW Podcast: How to Build a Craft Gin Brand from Scratch
- ricardobargunog
- Mar 29
- 2 min read
At 100&NOMORE, we believe that what truly matters is not just the final product, but everything behind it: the decisions, the process, and the reality of building a brand from the ground up.
That’s why we’re excited to share that Ricardo Barguñó, founder of 100&NOMORE, has been featured on RAW Podcast, a platform focused on honest conversations about entrepreneurship, product, and business.
👉 Listen to the full episode here:
What is RAW Podcast?
RAW Podcast is an entrepreneurship-focused podcast that explores the real side of building a business—covering product development, growth challenges, and the balance between product and sales.
Its approach is simple: no filters, no fluff—just real conversations about what it takes to build something from scratch.
How to create a craft gin from scratch
In this episode, Ricardo Barguñó shares the full journey behind 100&NOMORE, a craft gin brand distilled in Barcelona, produced in limited batches of just 100 bottles.
The conversation explores:
how to build a craft gin brand from zero
the process of developing a spirits product and recipe
the challenges of launching a gin in a competitive market
the importance of combining product, branding, and distribution
and the key lessons from the entrepreneurial journey
This is not just about gin—it’s about understanding what it really takes to launch a premium spirits brand.
Product, brand, and execution in the spirits industry
One of the key takeaways from the conversation is clear:
having a great product is not enough.
In today’s spirits market, success comes from the combination of:
a well-crafted product
a strong and distinctive brand identity
and a consistent go-to-market execution
This is especially relevant in the global gin category, where differentiation is critical.
Entrepreneurship without filters
RAW Podcast aligns closely with the philosophy of 100&NOMORE:talking about the real side of entrepreneurship.
Mistakes, hard decisions, and continuous learning are all part of the journey—and this episode reflects exactly that.
If you’re interested in craft gin, spirits branding, or entrepreneurship, this is a conversation worth listening to.
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